La Web 2.0 con sus redes sociales, sus espacios interactivos y su filosofía participativa está cambiando actitudes, costumbres y hábitos de las personas. La transformación también se está dando en un plano cualitativo-cuantitativo: es evidente el crecimiento exponencial de intercambio de experiencias entre personas conectadas, así como el aumento de la cantidad de personas que se conectan a través de redes sociales.
Todos estos canales deben trabajarse en Red, y como tal, para que se conozca sobre la actividad de los organismos públicos es necesario GESTIÓN.
Esto quiere decir que se debe abrir espacios con el interés real de trabajar sobre ellos. ¿Acaso los espacios de Prensa dejan de emitir gacetillas por meses y dejan de informar? No.
Sin gestión termina transformándose en un CANAL MUERTO.
En WEB POLÍTICAS trabajamos sobre un plan de comunicación y marketing en Internet en forma estratégica para implementar aplicaciones integradas que sean eficaces para:
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Potenciar los mensajes.
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Reforzar el posicionamiento Web.
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Ganar en poder de impacto.
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Generar viralidad comunicacional.
EL OBJETIVO:
Trabajar diferentes canales de comunicación bajo un mismo diseño conceptual, con coherencia en la imagen y una comunicación aceitada entre los distintos espacios.
Las tecnologías en línea resultan muy efectivas para mantener la comunicación con muchas personas a la vez y en una forma accesible, contribuyendo a crear las conexiones con los ciudadanos y votantes.
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